Effects of employment insurance on unemployment (Canada) Essay

Effects of employment insurance on unemployment (Canada) - Essay Example policy is to increase the opportunity cost of those Canadian citizens’ who are unemployed and to reduce the cost of working by mobilizing the unemployed people to look for a job.1 It is believed that this policy will help unload the burden on low-skilled laborers as well as improving the Canadian public employment agencies. In the short term run, it is expected that there will be an increase in the unemployment rate because the employment insurance policy is expected to promote more people into job searching. The number of people looking for jobs will continue to increase because of the job searching performance that is being monitored directly by the Human Resources and Social Development Canada (HRSDC). The increase in the supply of manpower will create an adjustment in the supply and demand curve of labor in the market. (See figure 1) The increase in the number of people looking for a job will eventually affect the supply and demand for employment in the sense that the bigger the supply of manpower available in the market force will give room for employers to select a prospective employee at a lower salary. (See figure 2) Considering that the supply of manpower continuously increases, the demand for manpower decreases. This will give the company the privilege to select competent employees at a cheaper salary. Cheaper salary will result to a decrease in the operational cost per unit in production. A lower operational cost will result to an added profit for the company. (See figure 3) For example, a company is able to manufacture a toy that sells for $10 per hour. Given that there is no other production cost except for the salary of a worker, if the salary of a new worker is only $5 per hour as compared an old employee rate of $7 per hour, the profit per unit will be: Profit per toy (new worker) = Price – Cost per toy The same process applies in reverse. Given that the selling prices fall but the input costs are relatively fixed, the profit margin will

Imagining the Nation in British India Term Paper

Imagining the Nation in British India - Term Paper Example The prohibition of the practice in the year 1829 was considered to be an important step towards the emancipation of the Indian women. It is argued by Lata Mani that the women who were central to this practice had no role in the debate and the controversy was more about the meaning of Hindu tradition, the place of worship and the role assumed by the colonial state. She questions the motives of the British in the abolition of the practice. In her writings, she has shown how the colonial bureaucrats were divided in the intervention in the practice on the ground of the political implications of the issue. The role of the British in the mediation in a local matter cannot be considered as one based on humanitarian grounds. The author questions the objectives of the mediation as the practice of sati was initially condemned by the British but was later covertly approved by them and as a final stand they banned the practice officially. This transformation of stand only proves the views of the author that the acts of the British were not one based on humanity but were influenced by vested interests. When they understood that the open denouncement can cost them politically they approved it but later on in a bid to establish their political supremacy in a foreign country they banned the practice. Lata has also highlighted the scriptural interpretation related to widowhood. She explains how Rammohun Roy, a nineteenth-century noted Bengali reformer, interpreted the scriptures. The scriptures refer to the prescriptive tests that describe the rules of social living. Lata viewed these interpretations as an understanding mode that developed side by side along the colonial rule. Rammohun Roy highlighted that as per the brahmanic scriptures the sati can only be voluntary without any coercion. In her work she has also tried to draw attention to the role of Walter

The Historical Progression of African American Essay Example for Free

The Historical Progression of African American Essay In Unit One, life for African Americans was transformed by Lincoln’s proclamation of emancipation. The social/cultural issue they faced was without economic dependence, effective freedom would never be had. In response to that issue they chose to gain literacy, build black churches, and remain working for white land owners. The outcome of that was the establishment of black churches controlled by freed staves, blacks were trained to be teachers, and sharecropping agreements were made between white land owners and African Americans. In Unit Two, life for African Americans was plagued by violence and intimidation. The political issue they faced was reform for the support of white supremacy. In response to that issue they chose to protest against segregation, discrimination, and disfranchisement. The outcome was the establishment of the organization National Association for the Advancement of Colored People (NAACP) which rallied for the equal rights and privileges of African Americans. In Unit Three, life for African Americans was leaning toward financial independence. The economic issue they faced was securing better paying jobs. In response to this issue they sought employment in the railroad and automobile industries. The outcome was the black owned businesses, Pullman porters, and growth in the entertainment industry by way of the Harlem Renaissance. In Unit Four, African Americans became influential in the television and film industry. The literary issue that they faced was unbiased portrayal of their culture. In response to that issue African Americans became freelance writers and photographers. The outcome was the showcase of the talented African American writers and photographers who achieved rose above the achievements of their peers. In Unit Five, the life of African Americans was ridiculed by the increase in teenage pregnancies. The religious issue they faced is abstinence is more spiritually moral than birth control. In response to that issue they choose use the methods that they saw fit to counter act teenage pregnancies. The outcome of that was a decrease in the incidents of teenage pregnancies. The historical progression of African Americans was accompanied by new found freedom, racism, and struggle for equal rights and opportunities. The Civil War was supposed to be justification of social and political freedom for all American born people. The end of the Civil War bought freedom to enslaved African Americans but the change in social status did not provide much relief for them because they lacked economic dependence. The period from 1865-1876 was the most transforming period in history for African Americans. Emancipation freed slaves from whippings, the breakup of families, sexual exploitation, and constant confinement. For African Americans freedom meant the right to travel without the permission of their white captors. The south witnessed a massive migration of freedmen as they traveled to reunite families and establish permanent homes. Politically, it became evident that emancipation and equality were not synonymous and that oppression arose in a variety of forms. Political actions influenced an economic situation that was already bleak (Meacham, 2003). Prominent African American leaders fought the National Republican Party to secure rights promised by the Equal Rights Amendments and to extend those rights into material independence for the freed people. However this would be difficult because of the numbers of newly freed slaves who were largely uneducated, highly migratory while searching for family or employment, and largely disorganized by centuries of oppression (Meacham, 2003). After the Civil War, the newly freed southern blacks developed many methods to obtain the freedom and equality that they had expected from emancipation. One such effort was the Exoduster movement. The Exoduster movement was an attempt by Benjamin â€Å"Pap† Singleton, a former slave and others to encourage migration of African Americans from the old south to Kansas. Singleton worked towards this goal within the black community in a variety of ways and developed support in the dominant societys institutions. Singleton saw the need to improve the material status of freedmen. In 1880, he told the Senate, â€Å"My people want land we need land for our children and our disadvantages that caused my heart to grieve and sorrow; pity for my race, sir, that was coming down, instead of going up that caused me to go to work for them. Because of the freedmen history of agricultural labor, land seemed the most expedient need for their economic development (Meacham, 2003). Blacks remaining in the South after the war had few choices, so they had to continue to work for white landowners. Although they paid some wages, whites wished to continue the old system of labor consisting of close supervision, gang labor, and physical punishment. African Americans’ refusal to work under these conditions or live in the old slave quarters near the master’s house, afforded them the task of erecting cabins on plantation land located far away from the main house. Wages were at $5 or $6 a month but in the year 1867 wages increased to $10 a month. Because African Americans farmed were able to farm separate sections of land, a rise in sharecropping developed. African Americans would tend the crops and split them with the white landowner at the end of the planting season (Davidson, Gienapp, et al, 2008). After the Civil War, education became the main source of release from the mental chains of slavery. During this time there were many who had never experienced basic education due to the constraints of slavery. However, those who had been exposed to formal as well as informal education established what was called â€Å"Sabbath schools† which were operated in churches on Sundays and through the week. Religious denominations such as African Methodist Episcopal, Colored Methodist Episcopal, and Black Baptist helped to educate freedmen because they knew that education was a form of eradicating illiteracy, poverty, and the degradation of slavery. Education was not just a strike against discrimination, but a means of gaining respect and dignity ( Butner, 2005). The anti-freedom movement progressed and grew stronger. During the period from 1877 to 1920, the situation hardly changed for better. The discrimination of African Americans was ongoing. The 1890’s was one of the lowest points for African Americans. Lynching increased, black voting suffered drastic restrictions, and special facilities were used to segregate whites from blacks. This segregation was represented by signs painted with the words â€Å"For Whites Only. † African Americans from all walks of life began to fight back against such discriminations. Booker T. Washington tried to influence blacks to accept segregation but W. E. B. Du Bois believed that intellectual growth would be damaged if they settled for vocational training. Du Bois, not accepting of the discriminatory caste system structured by whites, also believe that blacks could achieve a better future if they fought politics to gain suffrage and equal rights. As a result of protest against segregation, disfranchisement, and discrimination; the Niagra Movement was formed in 1905. This movement sought political and economic equality for colored people. However, in 1909 a coalition of black and white reformers came together and changed the movement into the National Association for the Advancement of Colored People (NAACP) which challenged the legality of the Jim-Crow system of bigotry and segregation (Davidson, Gienapp, et al, 2008). Black professionals identified the Achilles heel of white supremacy. Segregation provided blacks the chance, indeed, the imperative, to develop a range of distinct institutions that they controlled. Maneuvering through their organizations and institutions, they exploited that fundamental weakness in the separate but equal system permitted by the U. S. Supreme Courts 1896 decision in Plessy v. Ferguson. For all their violence, lynching, prejudice, and hatred, white supremacists could not exterminate black people. The white supremacists major goal, after all, was to maintain an exploitable labor force that would remain in a inferior place (Hine, 2003). However, in 1921-1945, the situation started to improve and the civil right movement of African Americans had started to grow stronger. The 1920s were the period known as the Harlem Renaissance. As a result of the Great Migration of African Americans from South to North, their number of blacks in Northern states increased steadily. They had more opportunity to exercise their rights because oppression in the North was not as severe as in the South. The cultural movement, known as the Harlem Renaissance, spread nationwide and became a powerful movement which proved that African American communities had the power and ability to achieve success in the US (Tolnay, 2003). Since the time of Emancipation in the 1860s, economic circumstance handicapped Baltimores African-Americans. They understood that advances in economic opportunities were crucial to other gains in social access and civil rights. During the 1930s workplaces across Baltimore begin to yield such access and opportunity. Increased access and opportunities came in a wide array of industries. The strength behind the change rested on the expanding black population. Ariving by bus, train, and by car, African Americans came to Baltimore in search of higher wages and to escape from the hedged-in experience of the deeper South. They came in search of greater job variety and greater political freedom. By the mid-1940s, Baltimore-bound blacks averaged fifty people each day and as many as 300 per week. Drawn to Baltimore for the chance at something better, they more than doubled the citys African-American population in the forty years following 1910. Union goals and civil rights aims largely paralleled each other. Amid the talk of labor reform, a rights consciousness developed among blacks, supplying working-class militancy with a powerful, moral foundation. War-time protests, such of the 1942 March On Annapolis, also emphasized the need for opportunities. For example, when white workers walked off their jobs at Western Electric in 1943, in protest of the absence of worksite segregation, in spite of racial tensions many blacks progressed economically and occupationally. Beyond industrial work, blacks struggled through the 1940s. All of the 800 employees in the citys post worked as custodians or mail handlers. The municipal government as well as many other city departments barred African-Americans from employment. By the early 1950s, most municipal entities dropped their color bar, including the Baltimore City Fire Department, which appointed ten black firelighters in 1953. In the private sector, several important companies offered semi-skilled positions to blacks for the first time, including the Yellow Cab Company, which opened driver opportunities in 1951(Terry, 2004). In the post-World War II period, from 1946 to 1974, African Americans became major contributors in the television and film industry. African American actors and actresses were forced to accept demeaning roles or have no roles. However in spite of these demeaning portrayals, African Americans starved to see folks who looked like themselves in films and on television. During the 1970s, several African American families were introduced on American television with series such as The Jeffersons (George and Louise) and Good Times (James and Florida Evans). Both shows were spin-offs of Norman Lear programs: The Jeffersons hailed from All in the Family and Good Times from Maude. Two important components regarding these programs addressed are their overall societal harm and/or good and the different way, in which blacks and whites processed the programs contents. The widely popular Cosby Show arrived in the 1980s, providing a stark contrast to the ghetto based comedies of the 1970s (Mastin, 2006). In 1964, Sidney Poiter’s acting talent and skill earned him an Oscar, making him the first African American male to win this prestigious honor. Finally, teenage pregnancy has plagued the African American community for many years. The high rate of adolescent pregnancy among African-American adolescents and damaging consequences of premature parenting make it imperative that strategies be developed to address these problems. This oversight is tragic given that an early adolescent pregnancy often predicts the beginning of a rapid succession of unwanted births and that such repeat pregnancies have adverse consequences for the infants health as well as for the mothers developmental, educational, and occupational well-being (Okwumabau, Okwumabau, Elliott, 1998) The period from 1976-present, several attempts have been made throughout the African-American community to provide programs and services to prevent this problem. However, some scholars and practitioners argue that such prevention programs and services are doomed to failure when African-American communities lack the ability to recognize or build on the cultural integrity of that community. The continued high rate of adolescent pregnancy among African-Americans, despite extensive intervention and prevention efforts, brings to the forefront the issue of cultural consistency as a key ingredient in providing prevention programs (Okwumabau, Okwumabau, Elliott, 1998). The Let the Circle Be Unbroken: Rites of Passage program is a translation of the theoretical underpinnings of an Afrocentric conceptual model into a prevention program. It influences adaptation of socialization processes observed in African cultures, which acknowledge that it is necessary to assist adolescents in the transition or passage from childhood into adulthood. â€Å"Rites of passage† is a cultural experience which requires that ideology, education, training, and culture be taught prior to an activity or celebration marking the successful transition from one stage of development (adolescence) to another (adulthood). For example, young people in many African societies are involved in initiation and training experiences that can extend from a few days or weeks to several years. More often than not, the training is conducted by elders in the society and includes a period of total separation from ones family and community during which the young person lives alone or together (communally) with others who are also in training. The young persons return from the separation-back to her family or community-signifies the successful completion of a developmental process and the earning of the respect of the community for having done so. This is the time that new responsibilities and privileges are given to the youth The Rites of Passage program began in 1991 as a pilot project of the Memphis City Schools Adolescent Parenting Program. It initially targeted pregnant and parenting adolescents and was offered as an after-school program at the Comprehensive Pupil Services Educational Center (CPSEC), home to the systems special program for pregnant and parenting students. The subjects that are covered in the Rites of Passage program are: Knowing Africa increases awareness of global Africa, her geography, people, culture, beliefs, community, and family. Knowing Self and Others introduces participants, adult facilitators, leaders, and elders to the Rites of Passage program as a means of socializing youth for adult roles and responsibilities. Family History encourages appreciation of the African-American family, including its role and function from a cultural and historical perspective. The History of African People increases basic understanding of the history and accomplishments of people of African descent. Family Life Education increases knowledge and awareness about family life matters, including human sexuality and how ones sexuality relates to responsibility, values, and respect for self and others. Spirituality: The Journey Within increases understanding and awareness of the importance of spirituality to well being. Taking Care of Self and Etiquette promotes understanding of the importance of total wellness, including physical, emotional, and spiritual well being and enhances understanding of socially acceptable (appropriate and inappropriate) behaviors. Housekeeping and Finances increases understanding of the overall management of a household, including financial planning, money management, and homemaker skills (cleaning, grocery shopping, cooking, sewing, and mending). Values Clarification and Goal Setting develops awareness of the traditional value system that guided African people, and explores and begins to clarify individual values and encourages behavior, including life goals, that is consistent with values Conflict Resolution and Violence Prevention increases awareness and understanding of violence, including the kinds of violence that are destroying AfricanAmerican communities and people as well as the cause and consequences of violence. It also illustrates that violence is preventable and that there are alternatives to violence. Creativity increases basic understanding of the contribution of people of African descent to the creative arts as well as knowledge and appreciation of the creative arts, particularly those related to the history and culture of African people. X Life Management: Time, School, Work, and Leisure develops skills to appropriately manage ones life in regard to time spent at school, work, and at leisure. HIV/AIDS and Other Life-Threatening Conditions increases knowledge and awareness about sexually transmitted diseases and other health conditions (high blood pressure, homicide) that threaten the longevity of people of African descent. Communication increases awareness of the importance of communication skills. Assertiveness and Leadership increases awareness of the qualities of leadership, including those qualities shown by famous and/or high profile African-Americans, as well as the importance of assertiveness and leadership to ones growth and development. Career Development exposes participants to a variety of career options and the requirements for each career (Okwumabau, Okwumabau, Elliott, 1998). The Let the Circle Be Unbroken: Rites of Passage† program helped to decrease the incidents of teenage pregnancy among African American teenagers by providing them with knowledge of ancestrial heritage, self, family values, spirituality, and personal skills that influence them to make effective decision about birth control and sexuality which will not hinder them from succeeding in life due to teenage parenthood. Conclusion Lincoln’s signing of the Emancipation Proclamation in Unit One subjected African Americans to a life where economic dependence was vital in securing true freedom. The assistance of black churches enabled them recognize the importance of education in developing their own communities, securing employment, and gaining respect of white land owners. Although violence and intimidation was a part of the political reform of the Democrats in support of white supremacy, African Americans remained steadfast. Protests of social injustices such as segregation, discrimination, and disfranchisement, influenced the formation of the organization National Association for the Advancement of Colored People (NAACP) defenders of the equal rights and privileges of African Americans. African Americans’ achievement of financial independence in Unit Three was dependent on securing better paying jobs. The migration from South to North and the Harlem Renaissance afforded them the opportunity of employment as factory workers, postal workers and government employees. The unbiased portrayal of African Americans in television and film in Unit Four encouraged the creation of sitcoms and movies that presented the progression of blacks from demeaning roles to award winning roles that showcased their talents as award winning writers, photographers, actors, and actresses. The development of prevention programs in Unit Five, helped to decreased the incidents of teenage pregnancy by increasing community awareness. References Butner, B. (2005). The Methodist Episcopal Church and the Education of African Americans After the Civil War. Christian Higher Education, 4(4), 265-276. Retrieved July 20, 2009 from http://search. ebscohost. com. Davidson, J. W. , Gienapp, W. E. , et al. (2008). Nation of nations: a narrative history of the American Republic (6th ed. , Vol. 2). Boston: McGraw Hill. Hayes, J. (2009). Political-Cultural Exodus: Movement of the People! Black History Bulletin, 72(1), 7-13. Retrieved July 14, 2009, from Research Library. (Document ID: 1708145821). Hine, D. C. (2003). Black professionals and race consciousness: Origins of the Civil Rights Movement, 1890-1950. The Journal of American History, 89(4), 1279-1294. Retrieved July 20, 2009, from Research Library. (Document ID: 322744531). Mastin, T. (2006). Color Television: Fifty Years of African American and Latino Images on Prime Time Television/Representing Race Racisms, Ethnicities and Media. Review of Journalism Mass Communication Educator, 61(2), 218-222. Retrieved July 22, 2009, from Research Library. (Document ID: 1124893681). Meacham, M. (2003). The Exoduster Movement. Western Journal of Black Studies, 27(2), 108-117. Retrieved July 20, 2009, from Research Library. (Document ID: 828030721). Okwumabua, T. M. , Okwumabua, J. O., Elliott, V. (1998). Let the circle be unbroken helps African-Americans prevent teen pregnancy. SIECUS Report, 26(3), 12-17. Retrieved July 21, 2009, from Research Library. (Document ID: 26859760). Terry, D. (2004). Dismantling Jim Crow: Challenges to Racial Segregation, 1935 1955. Black History Bulletin, 67(1-4), 14-17B. Retrieved July 22, 2009, from Research Library. (Document ID: 1379490521). Tolnay, S. (2003, August). THE AFRICAN AMERICAN GREAT MIGRATION and BEYOND. Annual Review of Sociology, 29(1), 209-232. Retrieved July 21, 2009, from Academic Search Premier database.

Select Two Short Stories by Sir Arthur Conan Doyle which you Believe :: Free Essay Writer

Select Two Short Stories by Sir Arthur Conan Doyle which you Believe are Particularly Effective Examples of the Detective Fiction Genre. Sir Arthur Conan Doyle uses many literary devices to convey an impression of suspense and mystery. To do this, he uses a proven formula in all his stories which the readers find effective. He was successful because his stories dealt with the relevant problems of that time such as; inept policing, Jack the Ripper, opium dens, and so Sherlock Holmes was the antidote and exactly what everyone needed, he was an extremely well-developed character. It was early days of the genre and so people didn’t know what to expect, it was a totally new read and many enjoyed it. Doyle’s stories dealt with known and familiar locations and issues such as the role of science being true and not superstition or religion. It was very successful in the late 19th century and early 20th, but some people today say that it has slow moving and two-dimensional plots. This may be due to the obsession of technology today or the relationship between violence and the genre today. The two stories I will be exploring in depth are, ‘The Cardboard Box’, and ‘The Speckled Band’ and there will be references to other stories as well. I will be comparing the features in the stories and exploring the style of Doyle and the detective genre and why it was so successful. To ensure that the mystery itself is properly described, no detail is left out and this creates vivid images. The details that Doyle puts across are not softened in any way and this makes the story seem more believable. He goes to great lengths to describe everything so that a full picture can be constructed without leaving anything to the imagination. The Cardboard Box is about a mystery where two ears are sent to a lady and Holmes has to find out whose ears they are and why they were sent to the lady. The story starts with Watson and Holmes in conversation with reflects their friendship for each other and in most stories they are shown to be loyal to each other. They read an article in the newspaper about Miss Cushing who receives a parcel with â€Å"Two human ears, apparently quite freshly severed.† Holmes goes to see Miss Cushing and they talk about the mystery. â€Å"That is my trade†, shows the arrogance of Holmes which is shown in nearly all the stories. Holmes does his investigating with Watson at his side. He finds out all the information he wants from Miss Cushing.

Implement Marketing Strategies

BSBMKG514A Implement and monitor marketing activities [ Revision Number: 1 ] BSBMKG514A Implement and monitor marketing activities Modification History Not applicable. Unit Descriptor Unit descriptor| This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | Application of the UnitApplication of the unit| This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also invol ve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities. | Licensing/Regulatory Information Not applicable. Pre-Requisites Prerequisite units| | | | | | | |Employability Skills Information Employability skills| This unit contains employability skills. | Elements and Performance Criteria Pre-Content Elements describe the essential outcomes of a unit of competency. | Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. | Elements and Performance Criteria ELEMENT| PERFORMANCE CRITERIA| 1. Implement marketing strategies and tactics| 1. 1.Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities 1. 2. Id entify and brief marketing and non-marketing personnel critical to the success of the marketing plan, on the objectives of the plan, performance measures, and their roles and responsibilities1. 3. Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements1. 4. Implement communication and team building strategies to ensure that personnel responsible for each element of the marketing mix work together to meet the organisation's marketing objectives1. . Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with the marketing plan| 2. Monitor marketing strategies and tactics| 2. 1. Monitor and implement promotional activity against communication objectives in the marketing plan2. 2. Monitor product, pricing and distribution decisions against organisational policy and the objectives of the marketing plan2. 3. Monitor marketing results against targets in the marketing plan2. 4. Monitor marketing revenue and costs against budget, and analyse record variations 2. . Prepare and present marketing reports that indicate ongoing progress towards marketing objectives| 3. Evaluate and improve marketing performance| 3. 1. Regularly assess marketing performance against objectives3. 2. Identify opportunities for improvement through discussion with customers and personnel responsible for each element of the marketing mix3. 3. Change business practices in line with changing customer requirements to maintain business relevance and viability3. 4. Document recommendations for improvement in accordance with organisational requirements3. 5.Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation| Required Skills and Knowledge REQUIRED SKILLS AND KNOWLEDGE| This section describes the skills and knowledge required for this unit. | Required skills| culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilitiesliteracy skills to prepare complex reports on marketing performance numeracy skills to analyse marketing performance, revenue and cost teamwork skills to manage a marketing team. | Required knowledge| rganisational strategic and marketing objectives, plans and performance measuresprinciples of the marketing mixkey provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as:anti-discrimination legislation and principles of equal opportunity, equity, and diversityethical principlesmarketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practiceprivacy lawsTrade Practices Act. | Evidence Guide EVIDENCE GUIDE|The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statemen t and the Assessment Guidelines for the Training Package. | Overview of assessment| | Critical aspects for assessment and evidence required to demonstrate competency in this unit| Evidence of the following is essential:successfully implementing marketing strategies identified in an organisation's marketing plancoordinating personnel involved in conducting marketing activitiesmonitoring, evaluating and reporting on marketing ctivities against defined objectivesmodifying marketing activities in line with new or emerging trends. | Context of and specific resources for assessment| Assessment must ensure:access to office equipment and resourcesaccess to organisational and marketing strategic plans. | Method of assessment| A range of assessment methods should be used to assess practical skills and knowledge.The following examples are appropriate for this unit:analysis of responses to case studies and scenariosassessment of written reports on marketing performancedirect questioning combine d with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidateobservation of team management activitiesobservation of presentations on marketing performance reportsoral or written questioningreview of authenticated documents from the workplace or training environmentreview of testimony from team members, colleagues, supervisors or managers. Guidance information for assessment| Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:other marketing units. | Range Statement RANGE STATEMENT| The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance.Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. Stakeholders may include:| Board of directorsfinance staffhuman resources staffIT staffmanagersmarketing personnelownersproduction staffsupervisors| Marketing may include:| business-to-business marketingdirect marketingideas marketingmarketing of goodspublic sector marketingservices marketingtelemarketing| Non-marketing personnel may include:| advertising personnelmanagerspublic relations personnelsales managersales teamstaffsupervisors| Resources may include:| financialhumanITphysicaltechnical| Marketing mix may include:| distributionlevel of servicepricingproduct or service variables such as:designqualityrangesafety featurestechnical featurespromotion| Unit Sector(s) Unit sector| | Competency field Competency field| Business Development – Marketing| Co-requisite units Co-requisite units| | | | | | | |

The American Way: Courage, Pride, and Honor

The American Way: Courage, Pride, and Honor â€Å"These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country: but he that stands it now, deserves the love and thanks of man and woman. † These words, uttered by the great Thomas Paine on December 23, 1776, embody the true courage and sacrifice of the many American Patriots during the earliest stages of our country. It is words and ideals such as these that shaped and molded our country into the place we know it as today.As both an American citizen and student of US history, I believe that a man’s true character reveals itself in times of adversity. The leaders emerge and men and women of smaller fortitude weed themselves out, sometimes sooner rather than later. The early stages of our country were marked with great struggle and rebellion against the powers that kept us down. There has been struggle throughout the entire histor y of our country, and still is today, but not many quite like our struggle to gain independence and freedom.Our country made its first true attempt to gain independence from King George the III by declaring ourselves an independent nation free from any bondage to Great Britain. This led to the Revolutionary War, in which over 4,000 men gave their lives and another 6,000 were wounded, in the attempt to gain freedom for all Americans. General George S. Patton later explained what drove these men to go to any length for their country when he said, â€Å"The courageous man is the man who forces himself, in spite of his fear, to carry on.Discipline, pride, self-respect, self-confidence, and the love of glory are attributes which will make a man courageous even when he is afraid. † Thousands of men have died throughout the history of this country so that we may be able to live the life we live today, with nobody ruling us and the freedom to worship as we please, live how we please, and aspire to make the most out of ourselves in every aspect of life. Our country takes pride in the men and women who have given the ultimate sacrifice for their country, and hopefully we shall never be so foolish to forget the sacrifices made.We fly our flags at full height to remember these men, we celebrate independence day, and we celebrate veterans day because we need to remember the violence and adversity in order to appreciate the peaceful and prosperous lives we are able to live today. I’ve already spoken about the freedom fighters in the beginning of our time as a nation. However, many others have fought for freedom and equality in order to shape our nation into what it is today. The African-Americans had to fight in the 1960’s for equality.Imagine coming to Lackawanna College and whites and blacks drinking from separate water fountains and eating in different cafeterias. This would truly be a sad representation of the character of the average American man. Even before this the Irish immigrants were hated and discriminated against, but also the Italian and Polish immigrants. So many people have struggled and persevered for the better of our nation. I believe the American experience is one of courage, hardship, perseverance, freedom, and equality for any man who chooses to come here and pursue these ideals.John F. Kennedy described perfectly the importance of these beliefs and standards when he said, â€Å"Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear an burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and success of liberty†¦ We dare not tempt them with weakness. For only when our arms are sufficient beyond doubt can we be certain beyond doubt that they will never be employed. †

New Public Management and Governance

New Public Management and Governance Over several decades, the implementation of successive policies has led to a complete change of the manner in which the government of Canada regulates the public sector. The most recent reforms concerning the stakeholders governing the public service considerably influenced the political figures such as ministers.Advertising We will write a custom essay sample on New Public Management and Governance specifically for you for only $16.05 $11/page Learn More Evidently, the recent policy formulation and advice has lead to the emergence of the New Public Management (NPM) and New Public Governance (NPG) to regulate the government actions. As a result, the government leaders have been entrusted with responsibilities and duties. Additionally, a significant responsibility is bestowed upon the ministers in form of policymaking and implementation. This makes it difficult for the ministers and other political figures in the government to formulate independent policies n ot influenced by the political situation of the country and partisan interests (Thomas 2). Moreover, the newly enacted laws seem to stunt the response to economic stimulus initiated by the government. However, the assumptions concerning the new measures to ensure accountability and transparency are not a total barrier to the functioning of the public service. A survey by the government indicates that the expected response was not realized even with the increased government spending on the public sector. The stimulus plan did not include a strategy to monitor the economy’s response. In this regard, a comprehensive investigation and report demonstrated that the money allocated to the various projects was appropriate. The lack of the political support for a quicker implementation of the projects was evident among the political class. The parliamentarians and municipal authorities who anticipated to be afflicted by the political implications of the failure to meet the set deadlin es were pressuring the state to ease on the deadlines and allow the projects’ implementation at a slower rate. This political pressure forced the federal government to accept the deadlines’ extension for the poorly performing projects and approve the funding of other projects as late as 2010. In 2011, the government extended the deadlines for the completion of the projects with the prime minister asserting that most of the projects would observe the deadline (Johnson 39). An examination of the economic situation in the world and the progress in Canada in particular, indicated that the government did not rely chiefly on the political factors in order to decide on extending the deadline. However, the political situation was a major factor that could have prevented the government from making an independent decision.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fe deral government officials reported that natural adverse conditions had delayed the completion of most of the lagging projects. In addition, the complexity of some of the projects was a contributing factor to the experienced delays. An Investigation of the government spending indicates that the federal authorities were accountable for most of their actions, but the existing policies and reporting systems hindered the government from conducting a proper evaluation of the projects. The budget is another important aspect of the economy and the government’s plan for economic growth. The government formulates policies for the public sector based on the budget. In addition, the budget is the government projected spending on the public sector welfare. The effectiveness of a budget depends on the government’s policies that govern the use of money at the departmental level in the various public sectors. One problem that afflicts the budget is the power bestowed to the political authorities over the budget. The political leaders are responsible for the budget’s planning and implementation while the experts at the treasury insignificantly influence the budget. Trust is the main basis of interaction between the treasury officials and the political leaders concerning the planning and appropriation of the budget. For an effectively functioning public service, the policies regulating the government’s functions relating to the public service must be non-partisan for them to serve their purpose. The staffing of the public service should be non-partisan for proper functioning. A staffing system free of partisan influence is an essential component of the public service. Recent policies seek to govern the use of different types of labor within the public service. The non-partisan policy is significant in ensuring that the public service staff is able to execute its duties with due independence free of any political interference. The recent creation of the federal accountability act, that strictly regulates the public service actions, seems to nullify the relevance of ethics in the public service. The adoption of official policies as the guidelines to the implementation of all public service duties without including the ethical aspect of accountability in the execution of these duties poses a risk of imbalance. However, this does not mean that the policies should be eliminated for the proper functioning of the public service, but a blend of ethics and rules is necessary for the moderate regulation and promotion of liberal operations in the public sector. A policy that ensures that the public sector relies on the set regulations in its activities will limit the flexibility that is critical for the good performance of the public sector.Advertising We will write a custom essay sample on New Public Management and Governance specifically for you for only $16.05 $11/page Learn More In addition, the government s hould be viewed as a malleable system subject to external forces and internal conditions so that the functioning of its public service arm is governed in tandem with the requirements of the current situation. The unpredictable nature of the public sector and its susceptibility to swaying by the economic and social forces requires a moderate approach concerning governance (Hubbard 2009). Moreover, the incorporation of the human nature into governance makes it incapable of conforming to strict expectations and unrealistic requirements. Another impediment to the proper functioning of the public sector is the parliament’s effort to regulate the ministerial officials and monitor the financial situation in their ministries. The parliamentary bodies have sought to hold the deputy minister accountable for the appropriation of funds and the internal activities of the public service (Public Service Commission 4). To secure impartiality in the public administration relationships, the go vernment of Canada needs to reforms its public sector in such a way as to ensure the protection of the public servants from the transparency and scrutiny associated with the modern technology. The watchdog role the legislature has assumed to place the government ministers under scrutiny is retrogressive. Moderation is necessary concerning the system that places professionals under direct control and manipulation by the political class. Although the public service has endured the effects of the political environment for long time, more pressure to conform to the whims of the politicians has been witnessed where expertise and professionalism is of cardinal importance. In this essence, the political influence that accompanies the new public governance is a relative phenomenon. A crucial Ingredient of the governance of the public service is that it should be able to work towards the achievement of the political leadership goals when the political targets are for the public’s bene fits. However, the public service’s independence is essential to ensure that the political class does not exploit it to influence the political mood of the public in any way. The government must be cautious not to hand over the public service’s fate to the politicians since they may use it to further their agenda. Moreover, the use of the public service to achieve personal agendas may threaten its integrity. The new public governance has given the discretion of deciding the direction of the public service to the supreme political leadership that the prime minister represents. The prime minister’s party rarely monitors him, and the partisan power can seldom remove him from his position.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Once the prime minister has assumed office, it is difficult to pressurize his resignation or limit his actions within his constitutional power. Recently, the prime minister has gained control over his deputies such that he is capable of influencing the staffing of the public service departments under the authority of the deputy ministers. This is possible since the prime minister’s control of the deputy ministers is well established. In addition, the influence of the prime minister over his deputies is camouflaged in such a manner that it is mistaken for a public agenda. The political structure propagates this situation since the deputies close to the prime minister blindly propagate his agenda. Some moderate independence of the deputies and the public service is necessary for the effective performance of the public service delivery system (Johnson 28). Furthermore, the ministers are not in a position to hire or dismiss their deputies. Ministers are direct appointees of the p rime minister and will almost certainly respect his decisions regarding appointments no matter how pervasive they may seem. A few radical ministers may seek to challenge the prime minister’s decision, but most of them will not express any kind of objection. Consequently, the prime minister holds immense power over the top echelon of the government. In this essence, the prime minister inevitably holds a significant influence of the public service In some cases of the ministers and deputy prime ministers’ appointments, a consideration about whether the potential appointees are equipped with the necessary knowledge and expertise to deal with the public service issues is essential. However, for every appointment, political considerations are made and in most cases, the political correctness of the appointment is the more prominent of the considerations. In addition, even those appointees that have sufficient professional qualification in their respective fields cannot dist ance themselves from political influence to match the non-partisan nature of the public service (Thomas 2). Political institution’s appointees are non-professional staff in the public service. However, the current system allows them to seek positions as professionals with fewer odds against them as compared to the professionals who have previously not held political posts. This kind of partial judgment of professionalism seems to indicate the political influence in the public service, which may lead to the public service politicization. Current the centralization of the public service is the major cause of the political influence in the public service. Differentiation and separation of the public service from the political class will serve to lessen the effects of the new public governance. Hubbard, Ruth. Profession: public servant. Ottawa: Invenire Books, 2009. Print. Johnson, David. Thinking Government: Public Administration and Politics in Canada. 3rd ed. Toronto: Univers ity of Toronto Press, 2011. Print. Thomas, Paul. When Machinery of The Government Breaks Down. Optimum online 39.4,December (2009): 2. Print. Public Service Commission. Merit and non-partisanship under the. Ottawa: Public Service Commission of Canada, 2003. Print.